Bud Light: A first US beer to add on-pack info

Bud Light has become the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label. Its new secondary packaging design will hit stores in February. In addition to listing the ingredients, the packaging will also include: serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein. In every aspect of their lives, people are demanding more and more transparency, and Bud Light said it wants beer drinkers to have more information when it comes to choosing their brew, right at their fingertips on the packaging. Source: Bud Light Advertisements

Heidelberg Assistant has won 2019 Digital Edge 50 Award from IDG

To coincide with the first anniversary of its market launch, the Heidelberg Assistant has won a 2019 Digital Edge 50 Award from the U.S.-based International Data Group (IDG), a world-leading supplier of technology media and data/marketing services. This award is a prestigious accolade that goes to 50 organizations each year for digital innovations that improve business success, modernize operations, and enhance the customer experience. Winning a 2019 Digital Edge 50 Award underlines that we have our finger on the pulse with the Heidelberg Assistant and have assumed a leading industry role in digitizing customer communication. – Hermann. Source: Heidelberg

HAVI: Brings natural-based inks to packaging

HAVI announced today a new development in sustainable packaging: natural-based inks, which are better for the environment with a 25 to 30 percent lower CO2 footprint than standard aqueous inks*. They also reduce regulatory risk for brand owners and printers while increasing efficiency for printers and converters. These natural-based inks represent another aspect of clean packaging – an extension of the clean food movement – the principle of simplifying materials and chemistries for safer, more sustainable packaging. As a pioneer of clean packaging, HAVI is committed to not only improving the sustainability of packaging, but helping foodservice providers anticipate and…

Mountain Dew: Crown creates glow-in-the-dark cans

Designed to attract consumer attention and boost sales in the hot summer season, the cans feature fluorescent inks. Mountain Dew has launched a special edition 33cl package featuring fluorescent inks in the Middle East. accentuates the bold Mountain Dew logo and reinforces the brand’s image.    – Crown The inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan. Crown also worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals for the cans. The neon cans were released in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan. Source:…

Cadbury: Failed to Alter its Purple Colour as Trade Mark

Cadbury’s 2004 trade mark application for purple hue Pantone 2685C was rejected by the UK Court of Appleal, following objections by Nestlé. Cadbury was trying to drop letters and alter its purple colour as trade mark; so that rival brands were not allowed to use same purple. If allowed to be the predominant colour rather than restricted to the whole surface, the registration could cover uses of purple in extravagantly different ways. The mark could appear as stripes, spots, a large central blob, or in any other form. (Lord Justice Floyd, who presided over the Cadbury case) We are disappointed…

Kellogg’s: Pack-Design based on ‘Traffic Light’ on Consumer Demand

Kellogg’s is to adopt “traffic light” labelling for most of its cereal packaging from early next year after consumers said the colour-coded scheme helped them make healthier food choices. Colour coding grades health-impact ingredients such as sugar, with red suggesting a high content level and green a low one. Oli Morton, managing director for Kellogg’s UK operations, said: “Following our announcement late last year to overhaul our cereal in the UK we are now following that up with a new and modern Kellogg pack redesign in 2019. The food giant said the voluntary labels would begin appearing on breakfast cereal…

PPC: 75th Paperboard Packaging Competition Winners Announced

Administered and hosted by PPC and judged by a jury of packaging professionals, industry experts, and professors, the North American Paperboard Packaging Competition is the premier competition for carton manufacturers involved in the concept, design, print, performance, and shelf appeal of paperboard packaging. Source: Paperboard Packaging Council (PPC)

WAITROSE COOKS’ INGREDIENTS: Typography Based Brand Creation wins Multiple Awards

With a range which satisfies the enthusiasts’ everyday needs, Waitrose has solution. Lemon juice is sourced from Sicily, sea salt from Anglesey and walnut oil from France; not your average “cupboard basics”. And, as any foodie worth their salt will tell you, even the most modest dishes require the right ingredients, sourced selectively. Lewis Moberly have designed labels, identity and packaging for Cook‘s Ingredients, Homebaking, Fresh herbs and Recipe Kits. Each one introduces its contents with an energetic no-need-to-measure-it phrase: “A good pinch of wild myrtle” sits alongside “Easy on the chopped chilli”. Subtle use of colour and an engaging…

WestRock: Honored by Paperboard Packaging Council for Design Excellence

WestRock received 12 awards at the 75th annual North American Paperboard Packaging Competition. The awards include the inaugural Digital Application of the Year Award for its Crown Royal Rodeo Digital Campaign. Sponsored by the Paperboard Packaging Council (PPC), the competition is judged by a panel of packaging experts. The awards recognize cartons that represent the best in converting excellence, innovation and sustainability that the North American folding carton industry has provided its customers over the past year. WestRock earned four gold and seven excellence awards for a variety of packaging solutions. A full list is included below: Crown Royal Rodeo…

NiceLabel: World’s First Cloud-Based Label Management System Announced

Leading global developer of label design software, NiceLabel has announced the launch of the world’s first cloud-based label management system, developed to allow businesses to rapidly digitally transform their factory and warehouse labeling process. No costly upfront investments in IT infrastructure Flexible, scalable, subscription model ROI in less than 6 months SOURCE: NiceLabel