Spotted Cow: Farmhouse ale conceptual branding

Spotted cow is an unfiltered, Wisconsin style farmhouse ale conceived by Deborah and Daniel Carey of New Glarus Brewing Company. It is a truly treasured home-state beer. New Glarus Brewing was one of the country’s first craft breweries and has become a powerhouse in the industry. Despite their success, they have maintained their down home roots and also gained a worldwide following. This project was self-initiated as a way to stretch creative muscles and dive into the vast beer brand industry. The identity system needed to project a uniquely Wisconsin feeling. It had to tell a deeper story about the…

Coloreat: Fun spirited fruit jam

How can you make a child eat that one meal that’s so important and yet that he avoids having at all cost? Yes, we are indeed talking about breakfast! And given that jam is one of the most essential components of a traditional morning meal, our focus was to find a more appealing way to consume it. We all know that more than anything a child loves to play. So, our main goal was to transform the usual jam eating process into a fun and interactive activity, so instead of having him fuss about breakfast each morning, we wanted to…

The Coffee House Mooncake 19

This is the second year that The Coffee House produced their own Mid-autumn mooncake in Vietnam market. This year the package is presented with a hand-crafted by illustration artists portrait the beauty city landscape on a full-moon night with sky lanterns as known as ‘Sai Gon silent night’. The final package is tip of an iceberg. We came up with several sketches at first, then crafting the illustrations in weeks later. Only one final illustration came through the production process. We are still hopefully the others will be published sometimes in future. We used stamping foil printing at certain area,…

Brewing Brand that Appeal to Gamer Culture

For New Era Brewing, a Calgary-based brewery, Guns Creative needed an identity that would appeal to gamer culture, the core of their GAMER brand. The inaugural brews, “Hero Lager“ and “Knight IPA,” score critical hits on a number of levels. The Gamer wordmark features drop points on the G and R, common in 80’s metal and indie culture. The purple/magenta colour scheme of Hero is heavily inspired by the modern synthwave scene alongside ’80s culture. The Hero is silhouetted against purple spotlights, he’s a hero in the modern sense of gamer rockstars. The point of the M draws the eye…

Indonesian Coffee Concept BearBreak

3 Types of Indonesian coffee variants that have been proven favored by the people of Indonesia and the World; Sumatra, Aceh Gayo and Espresso which are BearBreak Coffee’s signature houseblend. House Blend Signature will be based on all types of coffee and mix with other beverage blends. Bear Break is our second business concept after Matcha O. If Matcha O focuses on Matcha Green Tea Business, Bear Break combines coffee, tea, and something that relaxes you. We designed the Bear Break in such a way from ideas, strategies, positioning, and all strategic things that can support the success of Bear…

Danissimo: Rum flavored soft drink

Responding to the buyers’ mood, the company “DanonBel” has launched a limited line of the milkshakes Danissimo. Rum and banana is the most extravagant combination in the line. A special flavor keeps a topic of the winter holidays – heady hints of the soft drink are meant to give pleasure and joy. The special edition packaging design maintains brand recognition and continues the entire history of a delicious treat. The expressive foodzone focuses on a new flavor. And a fantasy illustration plunges you into a magic atmosphere. Design: AVC (Agency of Visual Communations), Belarus

Balans Aqua Spritz: Design inspired by Swedish mountains

Balans Aqua Spritz is a brand new Swedish brand and drinks concept. It’s a 4% ABV alcohol infused sparkling water with a hint of natural fruit taste inspired by the growing trend for health, fitness and wellbeing. Balans is a delicate infusion of natural flavours – Lightly sparkling and refreshingly balanced. Elmwood wanted to capture the refreshing Swedish mountains where Balans was born, as well as the perfect moment of balance when everything comes together. It currently comes in two flavours Balans Lime and Balans Mandarin, which are both low sugar and low calorie and suitable for vegans and a…

KisKis: Chewing gum pack for Generation Z

This project has been designed for KisKis gum product, aiming to target the Generation Z in China market. In order to stand out in a sea of unique faces, these group are seek out creative and unique ways to express their individuality, Focusing on their personality Box designed a series of cool clash supporting graphic to present how creativity and Individuality they are. Design: Box Brand Design, China

Starbucks Taiwan: If earth is our mother-Coffee grounds charity candles

Starbucks has invested in social corporate responsibility (CSR) activities for a long period of time, from community clean-up projects, to regular involvement in both small-and large-scale group activities. Since 2010, Starbucks partners had already reached an accumulated 185,000 hours of volunteer work. With Starbucks Taiwan’s 20th anniversary in 2018, from the perspective of the Starbucks brand, the thought is of how more can be done for society and how circular economy and renewable energy issues can be incorporated into Earth Day activities. In addition to the all-store Coffee Grounds Charity Candles, Starbucks will also give back more directly to the…

Akulchev Macarons: Bright color of pack reflects the essence of the product

Macarons made by Akulchev confectionary company is a truly authentic French dessert presented with a mild filling sandwiched between two almond cookies in a variety of colors. Packaging design and identity of macarons fully reflects the essence of the product which is vibrant, delicate, but unsubstantial with nothing in excess concentrating the customer only on the product. Design: Natali King & Ramil Zinnatullin, Russia