Starbucks Taiwan: If earth is our mother-Coffee grounds charity candles

Starbucks has invested in social corporate responsibility (CSR) activities for a long period of time, from community clean-up projects, to regular involvement in both small-and large-scale group activities. Since 2010, Starbucks partners had already reached an accumulated 185,000 hours of volunteer work. With Starbucks Taiwan’s 20th anniversary in 2018, from the perspective of the Starbucks brand, the thought is of how more can be done for society and how circular economy and renewable energy issues can be incorporated into Earth Day activities. In addition to the all-store Coffee Grounds Charity Candles, Starbucks will also give back more directly to the…

Animated Infographic: Food and beverage packaging trends 2019

A global leader in fiber-based packaging solutions, Evergreen Packaging, released a white paper forecasting key trends that will shape the U.S. food and beverage industries in the year ahead. The insights are based on data from the annual EcoFocus Trend Study, now in its ninth year, examining how consumer attitudes, actions, preferences, and values are reshaping grocery purchasing decisions. Source: Evergreen Packaging Read: The Whitepaper,  The Full Press Release

Akulchev Macarons: Bright color of pack reflects the essence of the product

Macarons made by Akulchev confectionary company is a truly authentic French dessert presented with a mild filling sandwiched between two almond cookies in a variety of colors. Packaging design and identity of macarons fully reflects the essence of the product which is vibrant, delicate, but unsubstantial with nothing in excess concentrating the customer only on the product. Design: Natali King & Ramil Zinnatullin, Russia

HAVI: Brings natural-based inks to packaging

HAVI announced today a new development in sustainable packaging: natural-based inks, which are better for the environment with a 25 to 30 percent lower CO2 footprint than standard aqueous inks*. They also reduce regulatory risk for brand owners and printers while increasing efficiency for printers and converters. These natural-based inks represent another aspect of clean packaging – an extension of the clean food movement – the principle of simplifying materials and chemistries for safer, more sustainable packaging. As a pioneer of clean packaging, HAVI is committed to not only improving the sustainability of packaging, but helping foodservice providers anticipate and…

Mountain Dew: Crown creates glow-in-the-dark cans

Designed to attract consumer attention and boost sales in the hot summer season, the cans feature fluorescent inks. Mountain Dew has launched a special edition 33cl package featuring fluorescent inks in the Middle East. accentuates the bold Mountain Dew logo and reinforces the brand’s image.    – Crown The inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan. Crown also worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals for the cans. The neon cans were released in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan. Source:…

Download: Free Juice Bottle PSD Mock-up

This is a Free Juice Bottle PSD which is perfect for showcasing your Juice bottle label designs in a photo-realistic manner. This free mock-up template shows a rigid plastic bottle with beautiful background which is great if you want to give your bottle label design a realistic look. Just replace the label design with your own custom design using smart object and you are done. You can also change the bottle cap and background color very easily using Adobe Photoshop. Source: Free Juice Bottle PSD Mock-up

Nestlé creates research institute for packaging to accelerate sustainability agenda

Nestlé announced the creation of the Nestlé Institute of Packaging Sciences, dedicated to the discovery and development of functional, safe and environmentally friendly packaging solutions. This is a step further to achieve the Company’s commitment to make 100% of its packaging recyclable or reusable by 2025. We want to be a leader in developing the most sustainable packaging solutions for our food and beverage products. To achieve this, we are enhancing our research capabilities to develop new packaging materials and solutions. Through this, we hope to address the growing packaging waste problem, in particular plastics. We aim to minimize our…

Cadbury: Failed to Alter its Purple Colour as Trade Mark

Cadbury’s 2004 trade mark application for purple hue Pantone 2685C was rejected by the UK Court of Appleal, following objections by Nestlé. Cadbury was trying to drop letters and alter its purple colour as trade mark; so that rival brands were not allowed to use same purple. If allowed to be the predominant colour rather than restricted to the whole surface, the registration could cover uses of purple in extravagantly different ways. The mark could appear as stripes, spots, a large central blob, or in any other form. (Lord Justice Floyd, who presided over the Cadbury case) We are disappointed…