Balans Aqua Spritz: Design inspired by Swedish mountains

Balans Aqua Spritz is a brand new Swedish brand and drinks concept. It’s a 4% ABV alcohol infused sparkling water with a hint of natural fruit taste inspired by the growing trend for health, fitness and wellbeing. Balans is a delicate infusion of natural flavours – Lightly sparkling and refreshingly balanced. Elmwood wanted to capture the refreshing Swedish mountains where Balans was born, as well as the perfect moment of balance when everything comes together. It currently comes in two flavours Balans Lime and Balans Mandarin, which are both low sugar and low calorie and suitable for vegans and a…

KisKis: Chewing gum pack for Generation Z

This project has been designed for KisKis gum product, aiming to target the Generation Z in China market. In order to stand out in a sea of unique faces, these group are seek out creative and unique ways to express their individuality, Focusing on their personality Box designed a series of cool clash supporting graphic to present how creativity and Individuality they are. Design: Box Brand Design, China

Bud Light: A first US beer to add on-pack info

Bud Light has become the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label. Its new secondary packaging design will hit stores in February. In addition to listing the ingredients, the packaging will also include: serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein. In every aspect of their lives, people are demanding more and more transparency, and Bud Light said it wants beer drinkers to have more information when it comes to choosing their brew, right at their fingertips on the packaging. Source: Bud Light

Heidelberg Assistant has won 2019 Digital Edge 50 Award from IDG

To coincide with the first anniversary of its market launch, the Heidelberg Assistant has won a 2019 Digital Edge 50 Award from the U.S.-based International Data Group (IDG), a world-leading supplier of technology media and data/marketing services. This award is a prestigious accolade that goes to 50 organizations each year for digital innovations that improve business success, modernize operations, and enhance the customer experience. Winning a 2019 Digital Edge 50 Award underlines that we have our finger on the pulse with the Heidelberg Assistant and have assumed a leading industry role in digitizing customer communication. – Hermann. Source: Heidelberg

Starbucks Taiwan: If earth is our mother-Coffee grounds charity candles

Starbucks has invested in social corporate responsibility (CSR) activities for a long period of time, from community clean-up projects, to regular involvement in both small-and large-scale group activities. Since 2010, Starbucks partners had already reached an accumulated 185,000 hours of volunteer work. With Starbucks Taiwan’s 20th anniversary in 2018, from the perspective of the Starbucks brand, the thought is of how more can be done for society and how circular economy and renewable energy issues can be incorporated into Earth Day activities. In addition to the all-store Coffee Grounds Charity Candles, Starbucks will also give back more directly to the…

Animated Infographic: Food and beverage packaging trends 2019

A global leader in fiber-based packaging solutions, Evergreen Packaging, released a white paper forecasting key trends that will shape the U.S. food and beverage industries in the year ahead. The insights are based on data from the annual EcoFocus Trend Study, now in its ninth year, examining how consumer attitudes, actions, preferences, and values are reshaping grocery purchasing decisions. Source: Evergreen Packaging Read: The Whitepaper,  The Full Press Release

Akulchev Macarons: Bright color of pack reflects the essence of the product

Macarons made by Akulchev confectionary company is a truly authentic French dessert presented with a mild filling sandwiched between two almond cookies in a variety of colors. Packaging design and identity of macarons fully reflects the essence of the product which is vibrant, delicate, but unsubstantial with nothing in excess concentrating the customer only on the product. Design: Natali King & Ramil Zinnatullin, Russia

HAVI: Brings natural-based inks to packaging

HAVI announced today a new development in sustainable packaging: natural-based inks, which are better for the environment with a 25 to 30 percent lower CO2 footprint than standard aqueous inks*. They also reduce regulatory risk for brand owners and printers while increasing efficiency for printers and converters. These natural-based inks represent another aspect of clean packaging – an extension of the clean food movement – the principle of simplifying materials and chemistries for safer, more sustainable packaging. As a pioneer of clean packaging, HAVI is committed to not only improving the sustainability of packaging, but helping foodservice providers anticipate and…

Mountain Dew: Crown creates glow-in-the-dark cans

Designed to attract consumer attention and boost sales in the hot summer season, the cans feature fluorescent inks. Mountain Dew has launched a special edition 33cl package featuring fluorescent inks in the Middle East. accentuates the bold Mountain Dew logo and reinforces the brand’s image.    – Crown The inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan. Crown also worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals for the cans. The neon cans were released in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan. Source:…

Download: Free Juice Bottle PSD Mock-up

This is a Free Juice Bottle PSD which is perfect for showcasing your Juice bottle label designs in a photo-realistic manner. This free mock-up template shows a rigid plastic bottle with beautiful background which is great if you want to give your bottle label design a realistic look. Just replace the label design with your own custom design using smart object and you are done. You can also change the bottle cap and background color very easily using Adobe Photoshop. Source: Free Juice Bottle PSD Mock-up