TIDE ECO-BOX: Detergent pack especially designed for e-commerce

Procter & Gamble, the makers of Tide, are going to release new packaging for their liquid detergent specifically designed for e-commerce. Tide Eco-Box will start shipping in January 2019, and unlike plastic bottles, it doesn’t need to be wrapped and re-boxed for shipment to the consumer. The same tide clean in a smarter package – with shipping-safe packaging and a no-drip twist tap, it’s specially designed for ease of shipping and ease of use. And it uses 60% less plastic and 30% less water vs the comparable plastic bottle (150 oz Tide Original). 60% less plastic and 30% less water…

ISO/IEC: Packaging Guide 41:2018 update

ISO, the International Organization for Standardization, and the International Electrotechnical Commission (IEC) have updated Guide 41, Packaging – Recommendations for addressing consumer needs. This document provides general recommendations to be taken into consideration when determining the most suitable type of packaging for products intended for consumers. The functions that packaging can perform include, but are not limited to, containment, protection, handling, transport, storage, convenience, information and presentation. This document also considers the sustainable use of resources covering optimization, reuse and recovery of packaging. This document provides guidance to: Product designers, manufacturers and others engaged in the process of making decisions concerning packaging;…

InPrint 2018: Siegwerk to showcase its customized inkjet inks

With its presence at InPrint in Milan, Italy, Siegwerk positions itself as competent partner for digital printing solutions presenting its ink and service portfolio for personalized packaging and labels. Siegwerk, one of the leading global providers of printing inks for packaging applications and labels, will exhibit from November 20 to 22 at this year’s InPrint Italy 2018, the leading international exhibition of print technologies for industrial manufacturing. The company will use this opportunity to present its customized inkjet ink and service portfolio including its latest developments and innovations for digital printing. At booth 840 Siegwerk will present various application samples…

Paper & Packaging: How Life Unfolds campaign reveals two new animated characters

Paper and packaging products are an integral part of our lives. They give us an outlet for our creativity. They help us solve problems and learn about the world around us. They connect us in personal, meaningful ways. And they help us make important contributions to a more sustainable future. The Paper & Packaging – How Life Unfolds® consumer campaign and animated brand characters communicate the personally relevant benefits of paper and paper-based packaging. The campaign reminds us how paper helps us reach our goals and how packaging helps keep our goods and products safe. The campaign is an industry-funded…

HP x Smirnoff: Unique variations from one original design with Illustrator plugin

Yarza Twins collaborated with HP and Smirnoff to create a limited edition bottle based on the concept of diversity. Each bottle is unique to the other, thanks to a plugin by HP, Smartstream D4D, we could create millions of variations at a click. To create these series, they portrayed 21 people from all parts of the world and mixed them with 21 hats, patterns and bodies. The number 21 comes from Smirnoff No 21 Vodka. To print these vibrant colours, we used the HP Indigo technology and 7 colours: CMYK + Green, Purple and Orange. As a curiosity, all patterns…

Coca-Cola China: 2030 Recycling Programme with VenCycling Machine

The next time you smile as you grab your favorite drink, the vending machine might just respond in kind – especially if you recycle the package after. Using cutting-edge facial recognition technologies and a voice interactive system, the VenCycling machine makes purchasing and recycling a variety of Coca-Cola beverages more efficient and intelligent. Sporting emotive AI LEDs and two “eyes” – one that dispenses beverages and another that collects used packaging – the machine offers a smart incentive for consumers to recycle. In exchange for returning used cans or plastic bottles into the machine, consumers receive credits, primarily via mobile…

​​​​​​​​​​​​​​​​​​​Tetra Pak launches new packaging material effects to help brands attract shoppers’ attention​

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak® Artistry, to help food and beverage producers revitalise the look and feel of their products. These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment. Tetra Pak Artistry will include:​ Tetra Pak® Reflect: to incorporate holographic effects onto the package Tetra Pak® Metallized: to create a metallic effect Tetra Pak® Craft: to give the package the natural look of bare paperboard with wood fibres SOURCE: Tetra Pak®  

Travel with Dove Nourishing Secrets

We were assigned to design three thematic illustrations for the latest campaign of Dove Nourishing Secrets for the Greek market. Dove Nourishing Secrets is a series of three products inspired by the beauty rituals of Central American, Indian and Japanese women. Our goal was to design a storyline for each of them in order to communicate the full journey of each ritual. SOURCE