Akulchev Macarons: Bright color of pack reflects the essence of the product

Macarons made by Akulchev confectionary company is a truly authentic French dessert presented with a mild filling sandwiched between two almond cookies in a variety of colors. Packaging design and identity of macarons fully reflects the essence of the product which is vibrant, delicate, but unsubstantial with nothing in excess concentrating the customer only on the product. Design: Natali King & Ramil Zinnatullin, Russia Advertisements

HAVI: Brings natural-based inks to packaging

HAVI announced today a new development in sustainable packaging: natural-based inks, which are better for the environment with a 25 to 30 percent lower CO2 footprint than standard aqueous inks*. They also reduce regulatory risk for brand owners and printers while increasing efficiency for printers and converters. These natural-based inks represent another aspect of clean packaging – an extension of the clean food movement – the principle of simplifying materials and chemistries for safer, more sustainable packaging. As a pioneer of clean packaging, HAVI is committed to not only improving the sustainability of packaging, but helping foodservice providers anticipate and…

Mountain Dew: Crown creates glow-in-the-dark cans

Designed to attract consumer attention and boost sales in the hot summer season, the cans feature fluorescent inks. Mountain Dew has launched a special edition 33cl package featuring fluorescent inks in the Middle East. accentuates the bold Mountain Dew logo and reinforces the brand’s image.    – Crown The inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan. Crown also worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals for the cans. The neon cans were released in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan. Source:…

Download: Free Juice Bottle PSD Mock-up

This is a Free Juice Bottle PSD which is perfect for showcasing your Juice bottle label designs in a photo-realistic manner. This free mock-up template shows a rigid plastic bottle with beautiful background which is great if you want to give your bottle label design a realistic look. Just replace the label design with your own custom design using smart object and you are done. You can also change the bottle cap and background color very easily using Adobe Photoshop. Source: Free Juice Bottle PSD Mock-up

Nestlé creates research institute for packaging to accelerate sustainability agenda

Nestlé announced the creation of the Nestlé Institute of Packaging Sciences, dedicated to the discovery and development of functional, safe and environmentally friendly packaging solutions. This is a step further to achieve the Company’s commitment to make 100% of its packaging recyclable or reusable by 2025. We want to be a leader in developing the most sustainable packaging solutions for our food and beverage products. To achieve this, we are enhancing our research capabilities to develop new packaging materials and solutions. Through this, we hope to address the growing packaging waste problem, in particular plastics. We aim to minimize our…

Cadbury: Failed to Alter its Purple Colour as Trade Mark

Cadbury’s 2004 trade mark application for purple hue Pantone 2685C was rejected by the UK Court of Appleal, following objections by Nestlé. Cadbury was trying to drop letters and alter its purple colour as trade mark; so that rival brands were not allowed to use same purple. If allowed to be the predominant colour rather than restricted to the whole surface, the registration could cover uses of purple in extravagantly different ways. The mark could appear as stripes, spots, a large central blob, or in any other form. (Lord Justice Floyd, who presided over the Cadbury case) We are disappointed…

Kellogg’s: Pack-Design based on ‘Traffic Light’ on Consumer Demand

Kellogg’s is to adopt “traffic light” labelling for most of its cereal packaging from early next year after consumers said the colour-coded scheme helped them make healthier food choices. Colour coding grades health-impact ingredients such as sugar, with red suggesting a high content level and green a low one. Oli Morton, managing director for Kellogg’s UK operations, said: “Following our announcement late last year to overhaul our cereal in the UK we are now following that up with a new and modern Kellogg pack redesign in 2019. The food giant said the voluntary labels would begin appearing on breakfast cereal…