Mountain Dew: Crown creates glow-in-the-dark cans

Designed to attract consumer attention and boost sales in the hot summer season, the cans feature fluorescent inks. Mountain Dew has launched a special edition 33cl package featuring fluorescent inks in the Middle East.

accentuates the bold Mountain Dew logo and reinforces the brand’s image.    – Crown

The inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan. Crown also worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals for the cans. The neon cans were released in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan.

Source: Crown

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