Kellogg’s: Pack-Design based on ‘Traffic Light’ on Consumer Demand

Kellogg’s is to adopt “traffic light” labelling for most of its cereal packaging from early next year after consumers said the colour-coded scheme helped them make healthier food choices. Colour coding grades health-impact ingredients such as sugar, with red suggesting a high content level and green a low one. Oli Morton, managing director for Kellogg’s UK operations, said: “Following our announcement late last year to overhaul our cereal in the UK we are now following that up with a new and modern Kellogg pack redesign in 2019.
The food giant said the voluntary labels would begin appearing on breakfast cereal packs made exclusively for sale in Britain, including Coco Pops, Crunchy Nut, Corn Flakes, Rice Krispies, Frosties and Special K from January, with all products changed by early 2020.

Source: The Telegraph

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