Kellogg’s: Pack-Design based on ‘Traffic Light’ on Consumer Demand

Kellogg’s is to adopt “traffic light” labelling for most of its cereal packaging from early next year after consumers said the colour-coded scheme helped them make healthier food choices. Colour coding grades health-impact ingredients such as sugar, with red suggesting a high content level and green a low one. Oli Morton, managing director for Kellogg’s UK operations, said: “Following our announcement late last year to overhaul our cereal in the UK we are now following that up with a new and modern Kellogg pack redesign in 2019. The food giant said the voluntary labels would begin appearing on breakfast cereal…

Student’s Project: Hexagon Carton with Abstract Design

HEX is a moisturising lip balm that is designed to enhance your tastebuds and creates an illusion to your metabolism. When this lip balm is applied, your lips can either taste like the last food you ate and changes every time you eat something new, or tastes like whichever food you are craving or thinking of in your mind. This product supports the health-conscious consumer to continue to have a balanced, energising diet. The product can help with their diet and satisfy cravings – as this product has no calories and can assist with controlling energy intake and prevent overconsumption….