Beyti Juice: Redesigning the Tropicana’s Sub-brand

Creatives were offered the freedom to either facelift or completely revamp their products and selecting only 3-4 flavors to work with. Orange, strawberry, mango, and apples flavors chosen with illustration. The concept is building on the brand’s naturality with a modern, minimalistic edge.

Design: Nada Selim, Egypt

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