Clouds of North: Student Project for Alcohol Free Wine wins PIDA award

The key word for this design is unboxing. Create a sustainable, innovative and functional packaging concept that differs from the conventional solutions we see in the stores and in e-commerce today. Using a fictitious brand and creating a unique unboxing experience. The box has artwork both on the outside as well as on the inside. The outside has a mountain pattern with aquarelle colors as background (blue, white, gray and orange). Recurring colours are white, blue, gray and orange (cloudberries). The inside is a solid dark blue color with some graphic elements (logotype, storytelling and a part of the mountain pattern).

DESIGN: Lisa Strömros

AWARD: Packaging Impact Design Award (BillerudKorsnäs)

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