Procter & Gamble, the makers of Tide, are going to release new packaging for their liquid detergent specifically designed for e-commerce. Tide Eco-Box will start shipping in January 2019, and unlike plastic bottles, it doesn’t need to be wrapped and re-boxed for shipment to the consumer.
The same tide clean in a smarter package – with shipping-safe packaging and a no-drip twist tap, it’s specially designed for ease of shipping and ease of use. And it uses 60% less plastic and 30% less water vs the comparable plastic bottle (150 oz Tide Original).
- 60% less plastic and 30% less water than the current 150-oz Tide press-tap
- Doesn’t require any secondary re-boxing or bubble wrap,
- Lighter because of its ultra-compacted formula
- Takes up less space because of its boxed design, so that laundry can fit on fewer delivery trucks.
SOURCE: Tide Eco-Box