Easy Peasy: Cosmetic brand’s typographic design

Easy Peasy is an indie cosmetic brand recently launched by Amore Pacific. The brand name meaning ‘very easy’ is literately the key concept of the brand. Their stick-shaped products make makeups easy yet perfect.
Keywords of the brand were: easy, active, fun, bold, chat.
To convey the brand essence, CFC created a typographic wordmark and symbol with sense of humor. Inspired by multiple colors and textures of their products, designed packaging with bold typography and colorful graphics.