Heyday Cake: Typography based graphical solution

Heyday Cake — healthy vegan desserts with pribiotics from nuts, dried fruits and berries. For Tuman Studio, the task was to acquaint the consumer with healthy desserts, to attract non-vegetarians. Typography forms the basis of the graphical solution. Transparent graphic elements correspond to the tastes of the product. Each taste is assigned a characteristic depending on the nutrients of each product. 7 tastes correspond to 7 days of the week. A handy jar allows to take a dessert with you. DESIGN: Tuman Studio     Advertisements

Magia Piura: Colorful birds and plants for chocolate pack-design

Magia Piura is a brand that specialises in chocolate and cacao derivitives and is based in Piura, Perú where it produces a distributes its products. Piura is place well-known for its mysticism and there are parts of the province that still hold on to the tradition and beliefs of shamans and spells. To create the packaging, Alejandro Gavancho was faithful to the concept of magic: key to the place of origin. But this time, relating it to its surroundings; collages, textures and brighter colours which nod to local fruits and nature that grow close to the cacao plantations. DESIGN: Alejandro…

InPrint 2018: Siegwerk to showcase its customized inkjet inks

With its presence at InPrint in Milan, Italy, Siegwerk positions itself as competent partner for digital printing solutions presenting its ink and service portfolio for personalized packaging and labels. Siegwerk, one of the leading global providers of printing inks for packaging applications and labels, will exhibit from November 20 to 22 at this year’s InPrint Italy 2018, the leading international exhibition of print technologies for industrial manufacturing. The company will use this opportunity to present its customized inkjet ink and service portfolio including its latest developments and innovations for digital printing. At booth 840 Siegwerk will present various application samples…

Pixie: Abstract design for flavored sparkling water

The Objective was to design an entirely new and savvy brand system expressing a super cool, young and colorful, fashionable and urban lifestyle. The ability to choose for yourself, your personal flavor and style is a corner stone of this new brand- each flavor has several designs to choose from, that extends beyond beverage brand to fashion accessories, swimsuits, beach-towels and more. Shake design’s graphic solution was to develop an expressive and impactful graphic treatment, that corresponds with one’s desire to make a fashion statement. The graphic illustration style is artistic and abstract, to reflect the spirit of the brand….

Paper & Packaging: How Life Unfolds campaign reveals two new animated characters

Paper and packaging products are an integral part of our lives. They give us an outlet for our creativity. They help us solve problems and learn about the world around us. They connect us in personal, meaningful ways. And they help us make important contributions to a more sustainable future. The Paper & Packaging – How Life Unfolds® consumer campaign and animated brand characters communicate the personally relevant benefits of paper and paper-based packaging. The campaign reminds us how paper helps us reach our goals and how packaging helps keep our goods and products safe. The campaign is an industry-funded…

HP x Smirnoff: Unique variations from one original design with Illustrator plugin

Yarza Twins collaborated with HP and Smirnoff to create a limited edition bottle based on the concept of diversity. Each bottle is unique to the other, thanks to a plugin by HP, Smartstream D4D, we could create millions of variations at a click. To create these series, they portrayed 21 people from all parts of the world and mixed them with 21 hats, patterns and bodies. The number 21 comes from Smirnoff No 21 Vodka. To print these vibrant colours, we used the HP Indigo technology and 7 colours: CMYK + Green, Purple and Orange. As a curiosity, all patterns…

Mr Kipling: Redesigned branding and packaging inspired by European patisseries

Mr Kipling’s offer of fresh, quality packaged treats was its strongest asset in both markets so Robot Food chose to hero the cakes on the front of pack, accompanied by shots of prominent ingredients wherever possible. Taking inspiration from European patisseries, bright pastels were chosen for a fresh, modern aesthetic. Robot Food balanced this freshness with a strong brand mark, showing the Kipling name front and centre. The new strapline ‘make every day delicious’ is a straight-talking compelling reason to believe for new audiences. Mr Kipling’s seasonal products incorporate beautiful festive products into the design through aerial food photography. Traditional…

Student’s project: LED packaging that convert into lamp

Philips has been revolutionizing lighting for over 125 years. They pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. As a school project, Franciska Juhasz’s mission was to design a packaging which functions for 3 different bulbs, and follows the same spirit as the products. LED lighting provides incredible energy efficiency, it is long lasting and environmentally friendly. The plastic provides sufficient protection to the bulb. Since the material is manufactured using non-renewable sources, a secondary function was given to the packaging: after cutting the strip and opening it…

Coca-Cola China: 2030 Recycling Programme with VenCycling Machine

The next time you smile as you grab your favorite drink, the vending machine might just respond in kind – especially if you recycle the package after. Using cutting-edge facial recognition technologies and a voice interactive system, the VenCycling machine makes purchasing and recycling a variety of Coca-Cola beverages more efficient and intelligent. Sporting emotive AI LEDs and two “eyes” – one that dispenses beverages and another that collects used packaging – the machine offers a smart incentive for consumers to recycle. In exchange for returning used cans or plastic bottles into the machine, consumers receive credits, primarily via mobile…

Afrigetics: Branding & Packaging of African Botanical company

Afrigetics is a botanical company committed to natural health through African medicinal plants. Bringing natural medicines that complement and enhance the body’s innate ability to heal itself, restoring balance without the use of synthetic drugs or chemicals. “The Afrigetics brand is built on 3 pillars , natural , science based products from Africa. The logo and packaging symobolises ‘The Seed within the African earth’ and the teams passion and commitment to Africa and it’s potential.”     DESIGN: TAG 8