Vivevive: Women’s period-proof underwear brand design

Visual Identity and packaging design for women’s period-proof underwear brand ‘vivevive’.
‘vive’ is a word that means ‘hurrah’ in French, ‘life’ in Spanish.
Design keywords for the brand mood was simple.
1. sophisticated yet joyful
2. elegant yet witty
Starting from the belief that the most natural body is the most beautiful, CFC has created a graphic that abstractly expresses the natural curve of the female body. The cheerful curve that connects the letter ‘v’ and ‘e’ in wordmark symbolizes positive mind, like the slogan ‘More comfortable than habit and more natural than you.’