Pegah Flavored Milks: Award winning illustrated design

Iran Dairy Co. starts to renew its flavored milk products with a variety of different flavors and added value and I tried to create a new image with their iconic bottle and its new friends.
The product is designed for kids and the marketing strategy is about to launch the products with specific game and short animations to increase the good habit of drinking milk among the youngsters.
To consider parents (as decision makers) and kids (as the main Audience) was important for the client. The number and diversity of the flavors and products (25 Flavors) made the main challenge to create a similar visual language and look and feel to contain the identity of the brand. Another challenge was to illustrate the character compatible with game and animation.

DESIGN: Hasan Yoghar

AWARD: A’DESIGN Award Winner 2018