The Objective was to design an entirely new and savvy brand system expressing a super cool, young and colorful, fashionable and urban lifestyle. The ability to choose for yourself, your personal flavor and style is a corner stone of this new brand- each flavor has several designs to choose from, that extends beyond beverage brand to fashion accessories, swimsuits, beach-towels and more.
Shake design’s graphic solution was to develop an expressive and impactful graphic treatment, that corresponds with one’s desire to make a fashion statement. The graphic illustration style is artistic and abstract, to reflect the spirit of the brand.
The result is a distinctive look for the whole collection, which was later used on fashion and accessory products sold online.
DESIGN: Shake Design