Paper & Packaging: How Life Unfolds® campaign reveals two new animated characters

Paper and packaging products are an integral part of our lives. They give us an outlet for our creativity. They help us solve problems and learn about the world around us. They connect us in personal, meaningful ways. And they help us make important contributions to a more sustainable future.
The Paper & Packaging – How Life Unfolds® consumer campaign and animated brand characters communicate the personally relevant benefits of paper and paper-based packaging. The campaign reminds us how paper helps us reach our goals and how packaging helps keep our goods and products safe. The campaign is an industry-funded effort from more than 50 U.S. manufacturers and importers of paper and paper-based packaging.

SOURCE: Paper & Packaging

 

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