​​​​​​​​​​​​​​​​​​​Tetra Pak launches new packaging material effects to help brands attract shoppers’ attention​

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak® Artistry, to help food and beverage producers revitalise the look and feel of their products. These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment. Tetra Pak Artistry will include:​ Tetra Pak® Reflect: to incorporate holographic effects onto the package Tetra Pak® Metallized: to create a metallic effect Tetra Pak® Craft: to give the package the natural look of bare paperboard with wood fibres SOURCE: Tetra Pak®