The World’s First Plastic Free Supermarket Aisle

The broader identity developed for Ekoplaza Lab in Amsterdam, creators of the world’s first plastic free supermarket aisle, also works with the same principle: concise messaging (not once more spelling out the well understood problem) and simply signalling this is a lifestyle choice and not just an altruistic one. The identity adopted a slightly disruptive propaganda style aesthetic — something that allowed clear stand out and contrast to Ekoplaza’s established and premium aesthetic.

NOMINATED FOR THE DESIGN MUSEUM BEAZLEY DESIGNS OF THE YEAR AWARDS 2018.

DESIGN: Made Thought

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