The new material “Arcwise” (an SCA patent) in Heineken Coolbag. The corrugated cardboard can now be bent “around the corner” and still offers the exceptional stability of corrugated packaging designs without any folds being visible. This development allows for new shapes or designs when used skilfully, as well as offering weight reductions. This pack received The Gold in New Material Category by German Packaging Awards 2018.
DESIGN: Brohl Wellpappe