The packaging design was conceived as being luminous, with a system of essential signs and images that show simple scenes and underline the idea of protection. In one image a hungry cat is eyeing up a bird protected by a cage-condom. In another, an avid chameleon is isolated in a test tube-condom with butterflies flying al around it. The packaging design also recalls authentic ads, and perhaps this is the (big) difference compared with the packaging design competitors.
DESIGN: Rossetti Brand Design