Carlsberg announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags.
The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76%.
Three years in the making, the Snap Pack is just one of Carlsberg’s sustainable packaging solutions that were announced today.
Other improvements include:
- A switch to Cradle-to-Cradle CertifiedTM silver inks on its bottle labels to improve recyclability
- A new coating on refillable glass bottles to extend their lifespan and therefore reduce their environmental footprint
- New caps which remove oxygen to make the beer taste fresher for longer