Carlsberg’s plan to reduce plastic waste globally up to 76% with new Snap Pack

Carlsberg announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags.

The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76%.

Three years in the making, the Snap Pack is just one of Carlsberg’s sustainable packaging solutions that were announced today.

Other improvements include:

  • A switch to Cradle-to-Cradle CertifiedTM silver inks on its bottle labels to improve recyclability
  • A new coating on refillable glass bottles to extend their lifespan and therefore reduce their environmental footprint
  • New caps which remove oxygen to make the beer taste fresher for longer

SOURCE: Carlsberg

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