Penguin theme for low fat ice-cream design

Foundry Foods set out to shake up the better-for-you ice cream category with a deliciously indulgent, quart-sized option at a price similar to pint-sized competitors. We helped them build Sweet Habit from the ground up – iterating quickly and exploring brand personality, visual identity, packaging, web, and social advertising in tandem. The result: an iconic brand that makes health-conscious dessert fun again.


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