Bivoj: Rebranding the meat brand with silhouette illustration

Design by Maison

We started rebranding of Bivoj by creating a new illustration of the legendary strong man Bivoj which the whole brand is built upon. This beautifully crafted illustration of a person’s silhouette carrying a boar captured with his bare hands works perfectly as a secondary element of the brand’s visual identity. It gives the right craftsman look to various alterations of the packaging that we remade from scratch.

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