Real Handful: the rebellious snacking brand packaging

Design by Midday Studio

Inspired by the rebellious brand name we created a new positioning and brand identity for snacking brand Real Handful. Led by our ‘Unruly Flavour’ design essence, the re-design has a fully hand-drawn and unrestricted visual language and uses creative product naming to inspire a cast of surreal characters. Bold colour palettes, animation and witty tone of voice give the brand it’s cheeky personality. Deliciously nutritious snacks that don’t play by the rules.

REAL HANDFUL 01REAL HANDFUL 02REAL HANDFUL 9REAL HANDFUL 11

REAL HANDFUL StrawberryREAL HANDFUL 12REAL HANDFUL 14REAL HANDFUL 16

REAL HANDFUL GojiREAL HANDFUL 17REAL HANDFUL 25REAL HANDFUL 27REAL HANDFUL EspressoREAL HANDFUL HandREAL HANDFUL MintREAL HANDFUL Orange

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