KAIKU BiFi: Yogurt pack

Design by TSMGOTSMGO

At the end of the 90s the KAIKU Corporation launched a functional product (BiFi) which has been losing focus over the years, introducing many elements in its communication and positioning.
They set themselves the challenge of conveying consumer arguments linked to the naturalness of the product, proximity, and aligning it with their global strategy of being a producing brand committed to zero food mile products, in addition to rejuvenating the target to which they are directed.
A revisiting of the whole range is to provide visual coherence, structure and to segment varieties by gauging codes more relevant to their customers.

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