Design by Stockholm Design Lab
We created a packaging system that is clearly rooted in Salzburg references. It conveys the SalzburgMilch personality; simple, warm and familiar, yet bold, premium and Austrian. Bringing in both the rural as well as the urban aspects of Salzburg life. All elements of the new visual expression have been carefully crafted to both unite and distinguish SalzburgMilch’s product range. The illustrations are simple, warm and fresh and can be varied in colors picked from the Salzburg landscape. Be it the celebration of the cow, in the pastures they graze – the Salzburgian alps or skyline.