PrebioSweet: Sugar-free sweetener branding & packaging design

Design by Wunderbar

Our client Felizata Holding Ltd. has been working on Russian market since 2000. Company’s main specialisation is a production of lactulose-containing nutritional supplements, biologically active additives and different raw materials for food products. One of them is sucralose – a raw material for sweeteners.
Once the company wanted to create their own sugar-free sweetener made by a unique formula with adding prebiotics to it. They stopped on the name PrebioSweet and asked us to help them with creating a new brand identity, packaging design and some promo materials.
PrebioSweet is a sugar-free sweetener which is 10 times sweeter than common sugar and much healthier. Also it contains prebiotics which help your digestive system to work properly.
On launch PrebioSweet comes in three variations: Fibre, Fitness and Vanilla. Fitness is a zero-calorie product, Fibre contains alimentary fiber, and Vanilla has vanilla flavor.

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