Weetabix: British Cereal Packaging

Design by Springetts

We asked a different question, not “what’s in a Weetabix?” but “what’s in it for me?”.

Rooted in the understanding of semiotics, we created a pack design that subconsciously conveys the brand’s reason to believe and its promise. A visual jolt in the fixture whilst protecting its core visual equities.

A clear response to the consumers’ question, why Weetabix? The answer… Fuel your day…

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