Design by Springetts
We asked a different question, not “what’s in a Weetabix?” but “what’s in it for me?”.
Rooted in the understanding of semiotics, we created a pack design that subconsciously conveys the brand’s reason to believe and its promise. A visual jolt in the fixture whilst protecting its core visual equities.
A clear response to the consumers’ question, why Weetabix? The answer… Fuel your day…